Current Job Market Scenario
The Global market has evolved in the past few decades and so have the career opportunities. The world is currently plagued by one of the most severe economic epidemic – Unemployment. The world is currently at a transition stage with more than 60% of the operations giving into automation since 2012. Most of the unemployed candidatures were freshmen or old warlords who had lost their value due to the technological advancements in their respective fields. No, this is neither an economic apocalypse nor what the Mayan’s predicted. It is agreed that a lot of people have lost their jobs but on the brighter side, new career opportunities have evolved.
One of the new big time career opportunities is in Digital Marketing. It is true that Digital Marketing made itself as one of the important revenue-generating departments in the current corporate entity structures. There is a huge demand in the current employment market for Digital Marketing executives across all levels. The biggest plus about seeking a career in Digital marketing – ITS BRAND NEW AND EVEN THE HIRING AUTHORITIES HOLD NO BIG DIMES OVER IT!
Before we move to discuss the skills you need to brush up on, let us agree on the following point – This Tips and Tricks are for candidatures who is either a fresher or experienced (in the field of Traditional Marketing) who do carry any Technical knowledge or a Degree in Digital Marketing. With that in Mind, Let’s get you prepared on a few Tips and Tricks to land in a Digital Marketing job in less than 45 days!
Tips to Get you prepared to grab your Digital Marketing Job
1. Skills Required:
One must not forget, Digital Marketing is nothing but Digital mode of Marketing. Instead of booking appointments over telephone calls or ringing doorbells, you would be pitching in your sale online. Therefore the biggest skill to carry along with you would be your “art of sales”. Your quick understanding of the product in hand with your ability to analyse and narrow down on the target audience is going to be the most sought after skill set in you. Since Digital Marketing is a new subject, not much of potential candidates are available in the market.
Therefore, marketing candidates with the below skill sets are looked out for the vacancies
- Strong sales background
- Good Writing skills and Communication
- Awareness of consumer behaviour
- Knowledge in Social Media
Any understanding on Graphic Design Abilities using tools like Photoshop, Illustrator and Web Design would be an added advantage.
2. Personal Development:
There are also other key points which can lighten up your resume making you a cut above the rest. But it would take some serious efforts put in. Using Social Media Sites like LinkedIn to find yourself a mentor in the digital marketing field would come in handy. With a good rapport created, you could push for a quick internship with him. An internship with a mentor with great brand value in the Digital marketing world is definitely a big plus in your resume. If an internship is not possible at any costs, try understanding his materials online and how he catches the pulse of his audience. It would help you build your own ideology or you own DM theory which could fall in favour of you.
3. Networking and Personal Attempts:
Before jumping into an interview, it would be wise to try your hand with the personal blog, trying to build a network of Digital Marketing executives and a small fan base for yourself. This would help you evaluate yourself as a digital marketing candidature. The Fan Base and network you have built might eventually help you out when you are seated as a Digital Marketing Employee. Your Networks and existing fan base (regardless of the size) would be considered as a Laurel and would place you one position high than the rest of the candidatures.
4. Catching a good Institution:
If you still need more guidance and training, you can feel free to reach out to us for a quick demo session on Digital Marketing.
Drop in an email to firstname.lastname@example.org to book a session at your convenient timings. The Job of your dreams is awaiting you!